Privacy Policy

This Privacy Policy outlines how ILIA Beauty (“we”, “us”, or “our”) collects, uses, discloses, and protects your personal information when you visit our official website, use our online services (such as the “Find My Shade” shade-matching tool, online customer support, and membership subscriptions), and purchase our clean beauty products.

We understand that protecting your personal privacy and data security is paramount. By using our services, you consent to the data practices described in this Privacy Policy.

I. Information We Collect

We collect several main categories of information as you interact with us:

  • Personal Information You Provide Directly:
    • Contact and Identity Information: Name, email address, phone number, billing and shipping addresses.
    • Account Information: Username, encrypted password, and order history.
    • User-Submitted Content (Including Sensitive Personal Information): When you upload a photo using interactive tools like “Find My Shade” to receive shade recommendations, such photos may be considered sensitive personal information. We promise that these photos are used solely to provide product recommendations, are never sold or shared with third parties, and are permanently deleted from our systems 45 days after business hours.
    • Customer Service and Communication Records: Content generated when you contact us via email, online chat (such as the Gorgias chatbot), or social media.
  • Technical and Device Information Collected Automatically:
    • Device and Log Data: Your IP address, browser type, operating system, device model, access times, and page clickstream data.
    • Cookies and Tracking Technologies: Tracking pixels and cookies used to record your website preferences, shopping cart status, and assist with cross-context behavioral advertising.

II. How We Use Your Information

The information we collect is primarily used for the following business and operational purposes:

  • Order Fulfillment and Customer Service: Processing and shipping your beauty orders, handling returns and exchanges, and managing your member account.
  • Personalization and Functional Support: Providing shade-matching services (Find My Shade), collecting product reviews through integrated tools (such as Okendo), and answering your beauty inquiries via online customer support.
  • Marketing and Promotion: Sending you emails regarding new product launches and promotional offers with your consent, or providing SMS marketing services via Attentive.
  • Website Optimization and Security: Analyzing user behavior to improve website performance, preventing fraudulent activities, and complying with legal and tax obligations.

III. Information Sharing & Disclosure

We do not “sell” or “rent” your personal information for monetary gain. However, we may share data with third parties in the following specific scenarios:

  • Affiliates and Corporate Group: Sharing with our parent company, subsidiaries, or affiliated entities.
  • Business Service Providers: Third-party partners who assist us in operating our business (these service providers process data on our behalf solely under our explicit instructions and are prohibited from using it for their own marketing purposes):
    • SMS Service: Attentive
    • Review Management: Okendo
    • Customer Support/Chatbot: Gorgias
    • Shade-Matching Technology Support: Octane AI
  • Legal Compliance and Security Requirements: Disclosures necessary to comply with applicable laws, legal processes, subpoenas, court orders, or government regulatory requests, and to protect the legal rights, safety, and property of ILIA Beauty and its users.

IV. Your Privacy Rights

Depending on your country or region of residence (such as the CCPA in California, GDPR in Europe, etc.), you legally enjoy the following core privacy rights:

  • Right to Know/Access: You have the right to request copies of the personal information we hold about you.
  • Right to Correct: If you find your personal information inaccurate or incomplete, you have the right to request corrections.
  • Right to Delete: You may request the deletion of your personal information stored by us (subject to legal, tax, and financial compliance retention requirements).
  • Right to Opt-Out of Marketing:
    • Email: Click the “Unsubscribe” link at the bottom of any marketing email.
    • SMS: Reply “STOP” to the designated shortcode to terminate SMS notifications.
  • Right to Opt-Out of Targeted Advertising/Cookies: You can refuse third-party targeted advertising cookies through your browser settings or via the “Do Not Sell or Share My Personal Information” link at the bottom of the website.

V. Data Security & Children’s Privacy

  • Data Security: We maintain industry-standard administrative, technical, and physical security measures to protect your personal data against unauthorized access, alteration, or disclosure.
  • Children’s Privacy: Our website and products are not directed to children under the age of 13 (or the age of majority as defined by applicable local jurisdictions). We do not knowingly collect personal information from children.

VI. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have feedback regarding our data practices, please contact us via:

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